Brief Explanation

From someone to another, through delivering "Voices of OMOIYARI" to our earth, this activity crescendos OMIYARI in the hearts of people. An activity starting from Yokohama and out to the world, It's the Nissan OMOIYARI Balloon.

The Brief

With the relocation of the Nissan headquarters, Nissan promoted it's social action activities to the people of Yokohama, building a bridge of trust between the public and Nissan.

How the final design was conceived

We developed information, experience and design of space in a way the relationships among them were reinforced. Under the theme of environment and future, we selected the air itself that becomes cleaner with the popularization of electric vehicles as a subject to express the world realized by the “clean air”. In addition, we provided children with an unforgettable experience in an extraordinary space surrounded by a number of huge balloons where comments by the children soar into the air like snowballs.

Indication of how successful the outcome was in the market

- Collected 506,200 Voices of OMOIYARI - 970 classes incorporated the topic in their social study class. - Nissan employees inspirited with the Voices from the public: 27,000 people.