|Title||CONSTRUCTION/CRYING KID/NOISY DOG|
|Product / Service||NOISE-CANCELLING HEADPHONES|
|Category||A07. Point of Sale|
|Entrant||DDB SINGAPORE, SINGAPORE|
|Entrant Company:||DDB SINGAPORE, SINGAPORE|
|Design/Advertising Agency:||DDB SINGAPORE, SINGAPORE|
|NEIL JOHNSON||DDB SINGAPORE||CHIEF CREATIVE OFFICER|
|JOJI JACOB||DDB SINGAPORE||CREATIVE EXECUTIVE DIRECTOR|
|THOMAS YANG||DDB SINGAPORE||ASSOCIATE CREATIVE DIRECTOR|
|LESTER LEE||DDB SINGAPORE||COPYWRITER|
|KHALID OSMAN||DDB SINGAPORE||CREATIVE GROUP HEAD|
|ALLAN NG||REPUBLIC PHOTOGRAPHY||PHOTOGRAPHER|
|RAJ MAHENTHERAN||REPUBLIC PHOTOGRAPHY||PRODUCER|
|JARED HONG||REPUBLIC PHOTOGRAPHY||PRODUCER|
|ROWENA BHAGCHANDANI||DDB SINGAPORE||ACCOUNT SERVICING|
|VIVIEN FOO||DDB SINGAPORE||ACCOUNT SERVICING|
|CHAN SUET LING||DDB SINGAPORE||ART BUYER|
|LAY LENG||MIRACLE FACTORY||DIGITAL IMAGE ARTIST|
Bose is a brand known for clean lines, simplicity, and design that’s made for life. Our key design objective was to ensure that product design philosophy was clearly represented in our work.
We were tasked to communicate the efficacy of Bose Noise-Cancelling Headphones in blocking out noise.
In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.
Post-campaign research indicated sales increased by 3.7%. The campaign has also been featured on many design blogs, sites and feeds.