CONSTRUCTION/CRYING KID/NOISY DOG

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TitleCONSTRUCTION/CRYING KID/NOISY DOG
BrandBOSE
Product / ServiceNOISE-CANCELLING HEADPHONES
CategoryA07. Point of Sale
EntrantDDB SINGAPORE, SINGAPORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Design/Advertising Agency:DDB SINGAPORE, SINGAPORE

Credits

Credits

Name Company Position
NEIL JOHNSON DDB SINGAPORE CHIEF CREATIVE OFFICER
JOJI JACOB DDB SINGAPORE CREATIVE EXECUTIVE DIRECTOR
THOMAS YANG DDB SINGAPORE ASSOCIATE CREATIVE DIRECTOR
LESTER LEE DDB SINGAPORE COPYWRITER
KHALID OSMAN DDB SINGAPORE CREATIVE GROUP HEAD
ALLAN NG REPUBLIC PHOTOGRAPHY PHOTOGRAPHER
RAJ MAHENTHERAN REPUBLIC PHOTOGRAPHY PRODUCER
JARED HONG REPUBLIC PHOTOGRAPHY PRODUCER
DELVIN REPUBLIC PHOTOGRAPHY PRODUCER
ROWENA BHAGCHANDANI DDB SINGAPORE ACCOUNT SERVICING
VIVIEN FOO DDB SINGAPORE ACCOUNT SERVICING
CHAN SUET LING DDB SINGAPORE ART BUYER
LAY LENG MIRACLE FACTORY DIGITAL IMAGE ARTIST

Brief Explanation

Bose is a brand known for clean lines, simplicity, and design that’s made for life. Our key design objective was to ensure that product design philosophy was clearly represented in our work.

The Brief

We were tasked to communicate the efficacy of Bose Noise-Cancelling Headphones in blocking out noise.

How the final design was conceived

In designing our posters, we combined graphic design and photography to bring alive Bose’s philosophy on design and life. We altered the graphic symbol of a volume bar by replacing the bars with scenes from everyday life. The final designs are photographs of real-life volume bars that communicate the key feature of the product – noise reduction. With photography, we also employed a minimalist style to complement the graphic design approach.

Indication of how successful the outcome was in the market

Post-campaign research indicated sales increased by 3.7%. The campaign has also been featured on many design blogs, sites and feeds.