| Title | SCOREBOARD CALENDAR |
| Brand | ESPN |
| Product / Service | ESPN STAR SPORTS |
| Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company: | GREY GROUP Singapore, SINGAPORE |
| Design/Advertising Agency: | GREY GROUP Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Ang Sheng Jin | Grey Group Singapore | Head of Art |
| Dunstan Lee | Grey Group Singapore | Copywriter |
| Tan Zi Wei | Grey Group Singapore | Art Director |
| Jeremy Wong | Nemesis | Photographer |
| Tan Zi Wei | Grey Group Singapore | Typographer |
| Doris Lee | Grey Group Singapore | Producer |
| Suraya Razak | Grey Group Singapore | Producer |
| Sidhaesh Subbrahmanyam | Grey Group Singapore | Account's Supervisor |
| Paras Sharma | ESPN STAR SPORTS | Director Marketing Sales |
| Alex Tan | Grey Group Singapore | Typographer |
Our target audience receive many calendars from their business partners each year, so it was imperative that the calendar we designed would stand out from the crowd.
ESPN STAR Sports tasked us to design a 2011 corporate calendar to remind users of what the brand stands for - sporting passion.
Scores create excitement in sports competitions and incite the passion of sports fans. With this in mind, we derived the design idea. The result was a natural blend between a calendar and a scoreboard.
The calendar was well-received by the target audience. There have also been several requests for additional copies.