|Title||COLOURS OF INDIA|
|Product / Service||CONQUEROR PAPERS|
|Entrant||TAPROOT INDIA Mumbai, INDIA|
|Entrant Company:||TAPROOT INDIA Mumbai, INDIA|
|Design/Advertising Agency:||TAPROOT INDIA Mumbai, INDIA|
|Santosh Padhi||Taproot India||Executive Creative Director|
|Agnello Dias||Taproot India||Executive Creative Director|
|Santosh Padhi||Taproot India||Creative director|
|Agnello Dias||Taproot India||Creative Director|
|Santosh Padhi||Taproot India||Copy Writer|
|Agnello Dias||Taproot India||Copy writer|
|Santosh Padhi||Taproot India||Art Director|
|Anant Nanvare||Anant Nanvare||Illustrator|
|Amol Jadhav||Amol Jadhav Photography||Photographer|
The challenge was to find a bridge between the core category - all forms of base paper - and the vibrant, colourful country called India. The objective being to drive home the sheer range and variety of papers they have.
The client, makers of Conqueror Paper, and big players in the high end print paper market had just completed 10 years in India. They wanted to take the opportunity to pay a tribute to a culture and a market that has supported them all these years.
An incredible though painstaking visual illustration style that actually involved hundred of rolled up mini paper scrolls embedded on flat surface. the size and colour of each scroll created a breathtaking colourful mosaic of an iconic Indian character (1) the Kathakali Dancer (2) The Royal Rajput (3) The spiritual guru.
Since the objective was to remind trade about Transasia Papers' Conqueror brand, the objective was achieved with a vast number of people realling the communication and being aware of the brand name which was achieved high recall in the market once again.