COLOURS OF INDIA

Short List
TitleCOLOURS OF INDIA
BrandTRANSASIA PAPERS
Product / ServiceCONQUEROR PAPERS
CategoryA02. Posters
EntrantTAPROOT INDIA Mumbai, INDIA
Entrant Company:TAPROOT INDIA Mumbai, INDIA
Design/Advertising Agency:TAPROOT INDIA Mumbai, INDIA

Credits

Credits

Name Company Position
Santosh Padhi Taproot India Executive Creative Director
Agnello Dias Taproot India Executive Creative Director
Santosh Padhi Taproot India Creative director
Agnello Dias Taproot India Creative Director
Santosh Padhi Taproot India Copy Writer
Agnello Dias Taproot India Copy writer
Santosh Padhi Taproot India Art Director
Anant Nanvare Anant Nanvare Illustrator
Amol Jadhav Amol Jadhav Photography Photographer

Brief Explanation

The challenge was to find a bridge between the core category - all forms of base paper - and the vibrant, colourful country called India. The objective being to drive home the sheer range and variety of papers they have.

The Brief

The client, makers of Conqueror Paper, and big players in the high end print paper market had just completed 10 years in India. They wanted to take the opportunity to pay a tribute to a culture and a market that has supported them all these years.

How the final design was conceived

An incredible though painstaking visual illustration style that actually involved hundred of rolled up mini paper scrolls embedded on flat surface. the size and colour of each scroll created a breathtaking colourful mosaic of an iconic Indian character (1) the Kathakali Dancer (2) The Royal Rajput (3) The spiritual guru.

Indication of how successful the outcome was in the market

Since the objective was to remind trade about Transasia Papers' Conqueror brand, the objective was achieved with a vast number of people realling the communication and being aware of the brand name which was achieved high recall in the market once again.