Brief Explanation

The challenge was to engage the digitally native young generaton who view tennis as a older person's sport and to express the fun of tennis from adidas.

The Brief

To increase the aweaness of adidas Tennis brand utilizing the new tennis product called adiBarricade.

How the final design was conceived

Although the system development inside the installation was made full use of cutting edge technology, the design of game and character should be friendly to the audience and easy-to-understand. The design and tone of the game characters were inspired by the retro shooting game which was major trend in late 1970 in Japan. The fusion of cutting edge technology and retro design with multi-media experience attracted next generation audience.

Indication of how successful the outcome was in the market

During 2 days of campaign, over 400 people participated and experienced the Impossible Tennis, which is approximately 2 times than the forecasted participants. And this installation was constantly surrounded by a cheering crowd of people during the period and event itself was huge success. It’s currently in the planning to let the Impossible wall travel across all Japan enabling more people experience this innovative installation.