MONKEY

Grand Prix

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ClientWWF
ProductWWF
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Type of EntryCraft: TV
CategoryA06. TV - Best Use of Music
TitleMONKEY
Product/ServiceWWF
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Executive Creative DirectorAndy Dilallo/Jay Benjamin
CopywriterMichael Canning/Andy Dilallo/Jay Benjamin
Agency ProducerAdrian Shapiro
Advertiser's SupervisorLawrence Hennessy
Account SupervisorPaul Everson/Jodi Mcleod
DirectorSteve Rogers
ProducerMichael Ritchie/Georgina Wilson
EditorThe Butchery - Jack Huchings
Sound Design/ArrangementSound Reservoir/Paul Taylor
Music Artist/TitleBen Lee 'song For The Divine Mother Of The Universe'
AnimationRecording: Dew Process
Art DirectorKieran Antill/Andy Dilallo/Jay Benjamin
LightingMandy Walker
Post ProductionAnimal Logic
Other CreditsProd Design: Steve Jones-Evans. Costumer Design: Margot Wilson. Prosthetics: Odd Studios. Recordin

Brief Explanation

Our objective was to create a new brand spot for the World Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. With people growing increasingly jaded by environmental messages, we wanted to re-connect with people on an emotional level, and change the way people think about the environment. Our solution came in the unique story of an original ‘Space Monkey’ from the US space exploration program, who returns to Earth after 65 years lost in space. The film features a new music track by musician Ben Lee called ‘Song for the Divine Mother of the Universe’, and ‘Space Monkey’ will air as both a music video to launch the single, and a long format spot.