| Title | BE THE KING |
| Brand | UNILEVER |
| Product / Service | MAGNUM SANDWICH |
| Category | A05. TV - Best Use of Film Direction |
| Entrant | THE FEDS Sydney, AUSTRALIA |
| Entrant Company: | THE FEDS Sydney, AUSTRALIA |
| Advertising Agency: | LOWE SYDNEY, AUSTRALIA |
| Production Company: | THE FEDS Sydney, AUSTRALIA |
Credits | |
| Creative Director | Simon Cox |
| Copywriter | Mike Boswell |
| Agency Producer | Lisa Brown |
| Account Manager | Vanessa O'brien |
| Account Supervisor | Nathan Quailey |
| Director | Graeme Burfoot |
| Producer | Jude Lengel |
| Editor | Drew Thompson @ Guillotine |
| Music Artist/Title | Elliot Wheeler |
| Lighting | Peter Tischhauser |
| Post Production | The Lab |
A guy takes a bite of a Magnum sandwich and his life transforms into that of a Movie star with people applauding him on the street, girls entertaining him in a limo on his way to the premiere of the Magnum Sandwich Launch where he is met by a host of fans.