Title | THE WIND INSTRUMENT |
Brand | KHAITAN |
Product / Service | FANS |
Category | A06. TV - Best Use of Music |
Entrant | JWT Mumbai, INDIA |
Entrant Company: | JWT Mumbai, INDIA |
Advertising Agency: | JWT Mumbai, INDIA |
Production Company: | AVAKKAI FILMS Bangalore, INDIA |
Credits | |
Executive Creative Director | Senthil Kumar |
Creative Director | Shamik Sengupta |
Copywriter | Senthil Kumar/Shamik Sengupta |
Agency Producer | Anjana Dutt |
Advertiser's Supervisor | Sk Bajaj |
Account Supervisor | Sayam Bhadra |
Director | Senthil Kumar |
Producer | Ashvin Naidu |
Editor | Sally Salgaonkar |
Sound Design/Arrangement | Taufiq Qureshi/Raman Mahadevan/Senthil Kumar |
Music Artist/Title | Taufiq Qureshi |
Art Director | Senthil Kumar |
Lighting | Tassaduk Hussain |
Vocal Percussion Sound Design Using Nothing but a Hundred Voices. No instrument was used in the making of this soundtrack. Every single note and rhythm and melody was created using vocal chords. Voices that rendered the wind blowing percussion of several wind instruments like : Shehnai - ancient Indo Persian mouth organ, Bansuri - Classical Bamboo Flute and Himalayan Pan flutes, Tabla and dholaks. The video captures the transformation of a windless day in a desert city, where even paper kites wont fly, to a really windy day. Feel The wind with Khaitan fans, also known as wind instruments.