Title | QUIET |
Brand | HAIER |
Product / Service | WASHING MACHINE |
Category | A05. TV - Best Use of Film Direction |
Entrant | DRAFTFCB Shanghai, CHINA |
Entrant Company: | DRAFTFCB Shanghai, CHINA |
Advertising Agency: | DRAFTFCB Shanghai, CHINA |
Production Company: | RED SOCIETY FILMS Taipei, CHINESE TAIPEI |
Credits | |
Chief Creative Officer | Poh Hweebeng |
Executive Creative Director | Poh Hweebeng |
Creative Director | Shea Kar Leong/Ben Lai |
Copywriter | Shea Kar Leong |
Agency Producer | Mo Chan |
Account Supervisor | Da Hai Liu |
Art Director | Ben Lai |
Haier Casarte Washing Machine is a high end product line targeted at white collar women living in teir one cities in China. In their mind, imported brands matched their image & life style better. To overcome the image hurdle, this TVC is to create an empathy within our targets. Our Creative solution is to reflect high quality lifestyle through product technology "quietness". Only in total quietness, one can hear the fine details in life.