WEST WIND

Spike

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TitleWEST WIND
ClientAYALA LAND
Product / ServiceAYALA MALLS
CategoryA05. TV - Best Use of Film Direction
EntrantABRACADABRA Makati City, THE PHILIPPINES
Entrant Company:ABRACADABRA Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:ABRACADABRA Makati City, THE PHILIPPINES

Credits

Creative DirectorJake Tesoro/Melvin Mangada
CopywriterRyan Rubillar
Agency ProducerSunny Lucero/Francis Bagnes
Account SupervisorPam Ignacio
DirectorLyle Sacris
ProducerRoss Misa/Mari Buencamino/Lace Lacap
EditorErik Oviedo (Offline)/Melvyn Quimosing (Online)
Music Artist/TitleMalek Lopez
Art DirectorDante Dizon
Post ProductionThe Post Manila

Brief Explanation

Mang Sergio walks the streets of Manila everyday, entertaining people with his trained dog, Habagat (West Wind). More than performing tricks for people, Habagat (West Wind) is a true companion to his owner, and vice versa. In fact, West Wind was instrumental in reuniting Mang Sergio with his estranged young son, Eddie Boy. This was achieved by using the contributions that people give him to send Eddie Boy back from the province, and into his father's arms. West Wind is a true story, and communicates the fact that dogs can have a profound impact on the lives of people, and that this fact should be celebrated.