KEEP IT PURE

Short List
TitleKEEP IT PURE
ClientLION NATHAN
Product / ServiceSTEINLAGER PURE
CategoryA04. TV - Best Use of Cinematography
Entrant@radical.media Sydney, AUSTRALIA
Entrant Company:@radical.media Sydney, AUSTRALIA
Advertising Agency:PUBLICIS MOJO Auckland, NEW ZEALAND
Production Company:@radical.media Sydney, AUSTRALIA

Credits

Executive Creative DirectorStephen Mckenzie
CopywriterStephen Mckenzie
Agency ProducerJane Oak
PlannerMartin Yeoman
Account SupervisorMark Reeves
DirectorChristopher Riggert
ProducerJulianne Shelton
EditorStewart Reeves/The Editors
Art DirectorStephen Mckenzie
LightingTim Hudson
Post ProductionCutting Edge

Brief Explanation

Steinlager Pure’s mantra is “Keep it Pure” – that when brewing a beer for New Zealand you must stick to your principles to achieve great results. To be single-minded in the pursuit of excellence. This belief extends from beer, to the view of New Zealand’s future. That if we are to shape what is to come and carve our own path, we must step forward without compromise to achieve our individual and collective goals. New Zealand sees the first light of a new day before any other nation. This TVC shows the black of night receding across the country revealing a bright new day. The light becomes a metaphor for the present and the darkness represents the ‘unknown future’ which, in the tradition of great Kiwi explorers, we must stride towards. It represents the frontier that all risk takers step into, it is these people that shape the future, rather than waiting for it to shape them. The TVC heroes our talent, Vincent Gallo on his journey towards his uncompromising vision, and we call out to fellow visionaries to visit www.purefutures.co.nz and register their vision. To date we’ve supported musicians, business entrepreneurs, adventurers and fashion designers in keeping their vision Pure.