| Title | SONY TX5 VIEWFINDER |
| Brand | SONY CORPORATION OF HONG KONG |
| Product / Service | TX5 CAMERA |
| Category | A04. TV - Best Use of Cinematography |
| Entrant | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
| Entrant Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
| Production Company: | DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA |
Credits | |
| Executive Creative Director | Victor Manggunio |
| Copywriter | Chung Leung/Cyrus Ho |
| Agency Producer | Anita Chan |
| Advertiser's Supervisor | Maria Sin/Nicole Yiu |
| Planner | Kara Yaung |
| Account Manager | Pamela Wan |
| Account Supervisor | Pamela Wan/Sherona Mak/Daisy Wong/Frankie Fan |
| Director | Rajay Singh |
| Producer | Heng Tek Nam |
| Editor | Raja Affandi Jamaluddin/Mirage Post/Malaysia |
| Sound Design/Arrangement | Fuse Asia |
| Art Director | Chung Leung/Aiden Ho/Lee Man Kit |
| Lighting | Tung Chiu |
| Post Production | 111 Eye Sdn Bhd |
In this commercial, 3 special characters were designed to individually promote the advantages of the product, different locations, different textures and different times of the day seen through the eyes of the characters combined with creative voice over enhancing these unique advantages.