UNIQLO DEBUT

Spike

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TitleUNIQLO DEBUT
ClientUNIQLO
Product / ServiceUJ
CategoryA06. TV - Best Use of Music
EntrantGROUND Tokyo, JAPAN
Entrant Company:GROUND Tokyo, JAPAN
Advertising Agency:GROUND Tokyo, JAPAN
Production Company:MONSTER ULTRA Tokyo, JAPAN
2nd Production Company:STINK London, UNITED KINGDOM

Credits

Chief Creative OfficerSatoshi Takamatsu
Executive Creative DirectorSatoshi Takamatsu
Creative DirectorThomas Hayo
CopywriterThomas Hayo
PlannerSatoshi Takamatsu
ProducerTakaharu Hatori/Daniel Bergmann/Iwao Noritomi/Mungo Maclagan
Art DirectorThomas Hayo
LightingMatin Ahlgren

Brief Explanation

A simple and pure composition featuring models shot topless and the sound of the classic piano created a strong impression for the debut of the new UNIQLO denim brand, "UJ".