Title | FATHER & SON |
Brand | MINISTRY OF COMMUNITY DEVELOPMENT, YOUTH & SPORTS/NATIONAL FAMILY COUNCIL |
Product / Service | FAMILY AWARENESS |
Category | A04. TV - Best Use of Cinematography |
Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Advertising Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Production Company: | MOVIOLA Singapore, SINGAPORE |
Credits | |
Executive Creative Director | Chris Chiu |
Copywriter | Chris Chiu |
Agency Producer | Anthony Lee |
Advertiser's Supervisor | Richard Tan/Mindy Cheong |
Account Supervisor | Kurt Viertel/Saurabh Varma/Claire Chan/Brenda Koh/Lee Min Qi/Tay Yi Ling/Stella Pok |
Director | David Tsui |
Editor | Touches Hong Kong/Vhq Singapore |
Sound Design/Arrangement | Ricky/Yellow Box Singapore |
Art Director | Chris Chiu |
Post Production | Vhq Post |
To promote Filial Piety, a key family value in asian culture, we created this commercial. It is based on the platform that the elder generation will alays unconditionally love the generation below but the younger generation finds it hard to love the generation above.