THE FEATHER LEADS US TO THE REVOLUTION VOL.2

Spike

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TitleTHE FEATHER LEADS US TO THE REVOLUTION VOL.2
ClientADIDAS JAPAN
Product / ServiceADIDAS
CategoryA01. TV - Best Use of Animation
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN
Production Company:MONSTER ULTRA Tokyo, JAPAN

Credits

Creative DirectorKazoo Sato
CopywriterHideyuki Tanaka/Masaharu Kumagai
Advertiser's SupervisorSoichi Shirakawa
Account SupervisorTaro Sato
DirectorDaichi Yasuda
ProducerKentaro Kinoshita
EditorDaichi Yasuda
Sound Design/ArrangementReiji Kitazato
AnimationKenichi Shima/Tao Tajima
Art DirectorHirofumi Nakajima/Haruhito Nisawadaira
Other CreditsHiroshi Watanabe Ppc(Mixer)

Brief Explanation

At the center of the story is the design inspiration for the Japan National Team jersey, which features a feather pattern from the mythical creature called Yatagarasu, a three-legged crow. The Yatagarasu empoweres the players and is the symbol for the country to rally behind to the World Cup.