Title | LADDERS |
Brand | FRUCOR BEVERAGES |
Product / Service | V ISOKINETIC |
Category | A03. TV - Best Use of Art Direction |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company: | CAPITAL CITY FILMS Wellington, NEW ZEALAND |
Credits |
To launch V Isokinetic we created an extreme urban sport called Pomparkour. Pomparkour has elements of Parkour, Free Running, Pompier, and ‘Hakenleitersteigen’, a European event started by fireman who climb building faces with ladders at speed. Those that practice Pomparkour use a ladder specially designed and constructed with a large hook at one end. This allows them to grip rails, windows and ledges as they traverse and scale high buildings through the city.