Title | BURN |
Brand | COCA-COLA |
Product / Service | BURN DRINK |
Category | A02. TV - Best Use of Computer Graphics/Special Effects |
Entrant | CUTTING EDGE Brisbane, AUSTRALIA |
Entrant Company: | CUTTING EDGE Brisbane, AUSTRALIA |
Advertising Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
Production Company: | EXIT FILMS Melbourne, AUSTRALIA |
Credits | |
Chief Creative Officer | Craig Davis |
Executive Creative Director | Micah Walker |
Director | Garth Davis |
Producer | Karen Sproul |
Editor | Jack Hutchings At The Butchery |
Music Artist/Title | Karl Richter At Level 2 Music |
Lighting | Grieg Fraser |
Post Production | Cutting Edge |
Other Credits | Head Of 3d: Steve Anderson |
This is an ambitious brand content video for Coca-Cola Europe’s new energy drink, Burn. The film is cinematic in its approach with a gritty doco style feel, paired with awe-inspiring aerial shots of Mexico City set alight, by skaters who leave flaming trails in their wake.