| Title | WOOD |
| Brand | AVISS SPORTS |
| Product / Service | GYM |
| Category | B01. Print & Outdoor - Best Use of Art Direction |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Creative Director | Jun Okuda |
| Copywriter | Toshihiro Umezawa |
| Art Director | Seiji Matsumoto |
| Photographer | Norihito Yagi |
| Other Credits | Producer: Norio Hara/Norihisa Fujita/Yoshiyuki Yazaki/Toshiaki Tanaka |
The aim of the project was to convey the brand identity of a sports club AVISS Sportsh. Using sculpture as a metaphor of an overweight woman, the project appealed the idea that AVISS Sports is a tool for shape up with humor.