Title | IT'S IN OUR NATURE |
Brand | SHANGRI-LA HOTELS AND RESORTS |
Product / Service | HOTELS AND RESORTS |
Category | A04. TV - Best Use of Cinematography |
Entrant | OGILVY & MATHER Hong Kong, HONG KONG |
Entrant Company: | OGILVY & MATHER Hong Kong, HONG KONG |
Advertising Agency: | OGILVY & MATHER Hong Kong, HONG KONG |
Production Company: | QUAD Paris, FRANCE |
Credits | |
Executive Creative Director | Simon Handford/Sandy Chan |
Creative Director | Pierre Desfretier |
Copywriter | Kwei Chee Lam/Edgard Montjean/Troy Sullivan |
Agency Producer | James Brook-Partridge |
Planner | Catherine Moustou |
Account Supervisor | Adam O'conor/Laura Leroy |
Director | Bruno Aveillan |
Producer | Martin Coulais/Claudia Traeger/Helene Karson |
Editor | Fred Olszak @ Wizz |
Sound Design/Arrangement | Chez Jean |
Music Artist/Title | Bruno Coulais |
Art Director | Pierre Desfretier/Genevieve Hardy |
Lighting | Patrick Duroux |
Post Production | Francois Brun @ Wizz |
This film is a metaphor for Shangri-la's hospitality using a compelling, yet simple story. Our exhausted traveller is alone in an overwhelming and unwelcoming landscape - this represents, in a highly dramatic manner, the experience of modern travel. Nightfall brings more obstacles and the climax of the story - our traveller giving into his exhaustion, and the appearance of the wolves. However, the wolves surprise the audience by helping the man rather than adding to the danger - they lie over him in order to give him warmth. This represents the ultimate act of hospitality - embracing a stranger as one's own.