Title | THE FEATHER LEADS US TO THE REVOLUTION VOL.2 |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS |
Category | A01. TV - Best Use of Animation |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Production Company: | MONSTER ULTRA Tokyo, JAPAN |
Credits | |
Creative Director | Kazoo Sato |
Copywriter | Hideyuki Tanaka/Masaharu Kumagai |
Advertiser's Supervisor | Soichi Shirakawa |
Account Supervisor | Taro Sato |
Director | Daichi Yasuda |
Producer | Kentaro Kinoshita |
Editor | Daichi Yasuda |
Sound Design/Arrangement | Reiji Kitazato |
Animation | Kenichi Shima/Tao Tajima |
Art Director | Hirofumi Nakajima/Haruhito Nisawadaira |
Other Credits | Hiroshi Watanabe Ppc(Mixer) |
At the center of the story is the design inspiration for the Japan National Team jersey, which features a feather pattern from the mythical creature called Yatagarasu, a three-legged crow. The Yatagarasu empoweres the players and is the symbol for the country to rally behind to the World Cup.