| Title | LOW PRICE WITH MEANING |
| Brand | IKEA |
| Product / Service | IKEA |
| Category | A03. Consumer Services |
| Entrant | SAATCHI & SAATCHI Beijing, CHINA |
| Entrant Company: | SAATCHI & SAATCHI Beijing, CHINA |
| Advertising/Web Design Agency: | SAATCHI & SAATCHI Beijing, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Dean Sciole | Saatchi & Saatchi | Executive Creative Director |
| Spens Liu | Saatchi & Saatchi | Interactive Creative Director |
| Liu Di | Saatchi & Saatchi | Digital Planner |
| Ejan Yuan | Saatchi & Saatchi | Digital Producer |
| Nan Cheng | Saatchi & Saatchi | Art Director |
| Sherry Shi | Saatchi & Saatchi | Copywriter |
| Daniel Chen | Saatchi & Saatchi | Animation |
| Michelle Jiang | Saatchi & Saatchi | Client Service Director |
| Fiona Zhou | Saatchi & Saatchi | Account Director |
Background Ikea’s vision is not to be cheap, but to have low price with meaning. So they wanted to show the value their products provide through design, functionality and sustainability. Benefits that will inspire people to view Ikea products in a different way. The Solution We choose four hero products that best demonstrate Ikea’s low price with meaning. Using engaging stop-motion photography, we brought the benefits to life by showing how design, functionality and sustainability are built into everything Ikea makes.