Brief Explanation

Holi is an Indian festival that celebrates the harvesting season. It is celebrated with the use of colours that are smeared all over friends bodies' This was a good opportunity for Asian Paints to position themselves in the category of colour leave along paints. The application allows the user to choose people from the friends list on Facebook smear colours over their faces/ pictures using tools that are provided in the application. The colours can be chosen from a colour palette of Asian Paints shades. This would be published on the victim's wall creating a viral effect