| Title | SPEED AROUND THE WORLD |
| Brand | VOLKSWAGEN HONG KONG LIMITED |
| Product / Service | VOLKSWAGEN GOFT GTI |
| Category | C01. Viral & Email Marketing |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Spencer Wong, Nick Lim | McCann Worldgroup (Hong Kong) | Executive Creative Director |
| Quentin Yeong, Mark Kong | McCann Worldgroup (Hong Kong) | Creative Director |
| Quentin Yeong, Oggy Cheng, James O | McCann Worldgroup (Hong Kong) | Art Director |
| Miyoko Ohki, Jun Arikawa, Sho Tominaga | McCann Worldgroup (Tokyo) | Producer |
| Peggy Yang, Jan Lee, Kapri Kwok | McCann Worldgroup (Hong Kong) | Account Service |
The Volkswagen Golf GTI’ s heritage of performance dates back to the birth of the model, making it a classic icon for speed-freaks. With the launch of massively-anticipated GTI MK VI, we used “Speed” to create hype among car lovers. How fast can your GTI speed around the virtual world? We created an email viral speed test game “Speed Around The World” to excite people. We set up hundreds of speed meter in different regions, and let your GTI raced against the world’s internet bandwidth. Select your route and mail your chosen GTI photo back home in the fastest possible time.