Title | FUTURE DAILY ON APRIL FOOL |
Brand | METRO PUBLISHING HONG KONG LIMITED |
Product / Service | NEWSPAPER |
Category | A03. Consumer Services |
Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Advertising/Web Design Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Spencer Wong, Nick Lim | McCann Worldgroup (Hong Kong) | Executive Creative Director |
Joseph Mok, Law Chi Hang | McCann Worldgroup (Hong Kong) | Creative Director |
Stanley Wong | Thought Starter | |
Joseph Mok, Gary Lam | McCann Worldgroup (Hong Kong) | Art Director |
Law Chi Hang, April Fang, Spring Liu | McCann Worldgroup (Hong Kong) | Copywriter |
Zoe Kuo | McCann Worldgroup (Hong Kong) | Interactive Content Director |
Jeff Lee, Jeff Wong | Metro Publishing Hong Kong Ltd. | Publication Editor |
Henry Chu | pill & pillow | Technical Director |
Keat Mok, Anna Tsang | pill & pillow | Production Programmer |
James Chan, Eddy Cheung | Surreal Digital Imaging Ltd. / In Between | Photo retoucher |
Marco Chow, Dick Chang | Wow production / D-shot | Photographer |
Yen Lee, Winson Wong, Chris Tam | McCann Worldgroup (Hong Kong) | Account Service |
Penelope Yau | McCann Worldgroup (Hong Kong) | Integrated Communication Planner |
Paul Swee | Studio 13 | Editor |
Hong Kong is facing increasing threats to press freedom. So when Metro Daily came to us for an ad campaign, we convinced them of their duty to do something more important, together. We wanted to alarm people the alarming decline of freedom of speech, and provide a way and call for people to speak freely again without the fear of getting into trouble. The Internet is now the only channel where people can still express themselves freely. Our strategy is to find a way to cleverly channel the honest voices from online to the traditional media to effectively alarm people of the threats to press freedom.