| Title | COLOR MY VALENTINE |
| Brand | MAYBELLINE NEW YORK |
| Product / Service | EYE COLOR PENCILS |
| Category | D01. Digitally Led Integrated Campaign |
| Entrant | DRAFTFCB ULKA Gurgaon , INDIA |
| Entrant Company: | DRAFTFCB ULKA Gurgaon, INDIA |
| Advertising/Web Design Agency: | DRAFTFCB ULKA Gurgaon, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Satish Ramachandran | DraftFCB+Ulka | Executive Vice President |
| RM Simha | DraftFCB+Ulka | Creative head - digital |
| Anand Krishnan | DraftFCB+Ulka | Client Servicing Director |
| Vedant Varma | DraftFCB+Ulka | Account Director |
| Neha Saini | DraftFCB+Ulka | Art |
| Deepak Nair | DraftFCB+Ulka | Sr. Account Executive |
| Siddhant Bhakru | DraftFCB+Ulka | Copywriter |
| Tejas Deshpande | DraftFCB+Ulka | Account Executive - Social Media |
Maybelline NY were launching it's Vivid & Smooth eye color pencils on valentine's Day. Targeting females (age 15-24), the pencils came in 12 novel shades. While Valentine’s Day was the apt occasion, every beauty brand would also increase share of voice. Our solution was to craft a 360 degree digital campaign that comprised a site and a Facebook Fan Page.To promote these web assets we used a combination of paid media buys & media associations. Result: In two weeks we got: 6500 Facebook fans (90% female) 140,000 unique site visits ( 10 times more visits than the avg. beauty site)