Brief Explanation

The digital agency created two banner innovations that showcased the brand’s key features – its ‘capacity to eliminate bumps, bangs and scrapes’.The banner is an advergame that allowed users to manhandle the Samsung Marine. A game oriented banner, the Samsung Marine is featured bouncing about in the banner and the user can click and drag to toss the mobile about. An inbuilt game mechanism counts the number of times a user tosses the Marine and bounces it off the edges of the banner. The message was clear but nonetheless banner copy further drove home the message ‘Having the capacity to eliminate bumps, bangs and scrapes.