Title | SEMIR |
Brand | SEMIR |
Product / Service | CLOTHING |
Category | A02. Consumer Products |
Entrant | DRAFTFCB Shanghai, CHINA |
Entrant Company: | DRAFTFCB Shanghai, CHINA |
Advertising/Web Design Agency: | DRAFTFCB Shanghai, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Poh Hwee Beng | DRAFTFCB | Executive Creative Director, China |
Ethan Tsao | DRAFTFCB | Creative Director |
Laurent Jiang | DRAFTFCB | Associate Creative Director |
Monkey He | DRAFTFCB | Art Director |
Kathy He | DRAFTFCB | Copywriter |
Betty Zhu | DRAFTFCB | Associate Account Director |
Lisa Zhao | Account Executive |
Building an official website for Semir, a mass causual wear brand in China, targeting at young people age 16-22. Aiming to create a "constant meeting place" for these young targets to hang-out & up-dated on trends.