| Title | PRIUS INTELLIGENT SYNERGY CONTEST |
| Brand | TOYOTA MALAYSIA |
| Product / Service | PRIUS |
| Category | C01. Viral & Email Marketing |
| Entrant | ARACHNID Petaling Jaya, MALAYSIA |
| Entrant Company: | ARACHNID Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | ARACHNID Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Chin Weng Keong | Arachnid Sdn Bhd | Creative Director |
| Brian Leong | Arachnid Sdn Bhd | Creative Head |
| Kuah Joo Khai | Arachnid Sdn Bhd | Copywriter |
| Hanani Nordin, Look Chee Heng | Arachnid Sdn Bhd | Designers |
| Sue-Ann Chan | Arachnid Sdn Bhd | Account Manager |
| Dawn Yee | Arachnid Sdn Bhd | Account Executive |
The Toyota Prius is the most highly rated hybrid vehicle in the world. Its advantage: intelligent technology that allows its petrol and electric motors to work together in optimum synergy. As part of the Prius’ Malaysian launch, we created the Intelligent Synergy contest, that requires participants to recruit a partner to work with synergistically to intelligently solve the questions. Much like how the Prius' two engines work in synergy.The concept is followed through in the e-mails (each participant only receives one half of the email at any time), designed and written. The mechanics also naturally doubles the campaign's ultimate reach.