| Title | THE HUMAN TOUCH OF CHEMISTRY |
| Brand | TATA CHEMICALS LIMITED |
| Product / Service | TATA CHEMICALS |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | R K SWAMY BBDO Mumbai, INDIA |
| Entrant Company: | R K SWAMY BBDO Mumbai, INDIA |
| Advertising/Web Design Agency: | R K SWAMY BBDO Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Neeraj Sangani | R K SWAMY BBDO Interactive | Senior Partner |
| Prashant Ambetkar | R K SWAMY BBDO Interactive | Brand Design Manager |
| Rubik Azariah | R K SWAMY BBDO Interactive | Sr. Brand Design Associate |
| Vinayak Worlikar | R K SWAMY BBDO Interactive | Brand Design Associate |
Tata Chemicals wanted to create awareness about Chemistry amongst Indian children, encouraging them to study it further. The objective was to make Chemistry interesting. This was achieved by - •Creating a unique interactive and kid-friendly website that educates, engages kids and enhances the importance of chemistry in everyday life •Developing friendly ways to learn chemistry like illustrated short stories and an animated periodic table •Chemistry jokes, fun facts and a challenging game that create environmental awareness •Inviting ideas and creating a forum to interact with grownups and kids •Taking content to kids through social networks, video, etc.