Title | ELLE KOREA'S CROSS MEDIA SERVICE |
Brand | HACHETE EIN'S MEDIA |
Product / Service | ATZINE |
Category | A03. Consumer Services |
Entrant | ISOBAR KOREA Seoul, KOREA |
Entrant Company: | ISOBAR KOREA Seoul, KOREA |
Advertising/Web Design Agency: | ISOBAR KOREA Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Lee Chang Mok | Hachette Ein's Media | Director / IT |
Han Ki Hoon | Aegis Media Korea | CEO |
Ryu Min Woo | Isobar Korea | Manger / Strategy |
What we are doing is at the forefront of industry technology, the first in the world to create a multi-use interactive platform to reach two audiences. We created a web-site for Elle that included: 1. All Elle's content 2. Uploaded content from its readers 3. A virtual showroom for Elle's brand partners. All the content can be downloaded into consumers' mobile phones. Consumers can purchase directly from the showroom, so Elle becomes a storefront for its brands. Consumers can also download an item (barcode) into their mobile phone and take it to a brand outlet.