Title | CANOSCANOGRAPHY |
Brand | CANON MARKETING PHILIPPINES |
Product / Service | CANOSCAN DIGITAL SCANNERS |
Category | C01. Viral & Email Marketing |
Entrant | DENTSU INDIO Makati City, THE PHILIPPINES |
Entrant Company: | DENTSU INDIO Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | DENTSU INDIO Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Randy Tiempo | DentsuINDIO | Creative Director |
Kulas Abrenilla | DentsuINDIO | Art Director |
Sacha Carlos | DentsuINDIO | Copywriter |
Nate Legaspi | DentsuINDIO | Artist |
Wham Bacabac | DentsuINDIO | Artist |
Raizel Go | DentsuINDIO | Artist |
Chino Jose | DentsuINDIO | Copywriter |
Ryder Aquino | DentsuINDIO | Art Director |
Cloe Españo | DentsuINDIO | Senior Account Manager |
Karla Guiang | DentsuINDIO | Account Manager |
Gen Wang-Lizares | DentsuINDIO | Client Service Director |
Jojo Tanjuatco | DentsuINDIO | Business Development Director |
Anthony Valentino | DentsuINDIO | Interactive Producer |
It’s a challenge to stir interest in scanners when everyone sees them as boring and mundane. So instead of telling people to scan their business forms and old photos, why not introduce a new form of art where people can express their creativity through the use of Canon scanners? Enter CanoScanography, which changed the rules of how a scanner is used by inviting people to join monthly online contests where they can create artworks by scanning everyday objects and turning them into masterpieces. The CanoScanography Facebook-page gave a creative and fun twist to both art and office equipment.