| Title | SUMMER10 GRAND SLAM POLO CAMPAIGN |
| Brand | NIKE SPORTS (CHINA) |
| Product / Service | SPORTS APPAREL |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Entrant Company: | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Advertising/Web Design Agency: | WIEDEN+KENNEDY SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Gino Woo | Wieden + Kennedy Shanghai | Creative Director |
| Roberto Danino | Wieden + Kennedy Shanghai | Copywriter |
| Jennifer Chien | Wieden + Kennedy Shanghai | Producer |
| Adrian Lai | Wieden + Kennedy Shanghai | Producer |
| Jason Wang | Wieden + Kennedy Shanghai | Account |
| Susie Ni | Wieden + Kennedy Shanghai | Account |
| Xiuhong Zhao | Wieden + Kennedy Shanghai | Producer |
| Elephant Xiang | Wieden + Kennedy Shanghai | Designer |
| Morris Lee | Wieden + Kennedy Shanghai | Designer |
| Ling Meng | Wieden + Kennedy Shanghai | Designer |
| Cook Xu | Wieden + Kennedy Shanghai | Copywriter |
| Jeff Yan | Wieden + Kennedy Shanghai | Flash Developer |
| Francis Lam | Wieden + Kennedy Shanghai | Creative Technologist |
| Yang Mo | Wieden + Kennedy Shanghai | Designer |
| Gavin Lum | Wieden + Kennedy Shanghai | Account |
| Jackie Liang | Wieden + Kennedy Shanghai | Traffic |
| Radio Wong | Wieden + Kennedy Shanghai | Designer |
The "Bleed your Colors" campaign aimed to successfully launch the Nike GS Polo, encouraging Chinese fans to express their football passion during World Cup 2010. Customisation and self-expression, were key insights that lead to the development of an online tool that allowed our audience to fully customize their own online polos in support of their favorite teams. A collaboration with 4 Chinese artists resulted in a range of unique football inspired design elements that was built into our tool, hosted on a Nike online community. The campaign resulted in 110,000 people used the app, and 3000 designs created and shared.