ENGAGE IN A BETTER SPACE

TitleENGAGE IN A BETTER SPACE
BrandHKUSPACE COMMUNITY COLLEGE
Product / ServiceEARLY ADMISSION CAMPAIGN
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantOMD HONG KONG, HONG KONG
Entrant Company:OMD HONG KONG, HONG KONG
Advertising/Web Design Agency:OMD HONG KONG, HONG KONG
2nd Advertising/Web Design Agency:MGIE Hong kong, HONG KONG

Credits

Brief Explanation

Students perceived HKU SPACE as a distant choice. We needed to connect with prospective students to drive early admission applications. We provided students with a community (Facebook application) to discuss upcoming exams and gave each other support during those nerve-wracking tests. By inputting their exams schedule into our calendar, students connected with their Facebook buddies taking the same exam, located their exam halls, received email/SMS reminders and discussed with others and shared exam preparation tips to cheer for each other.