| Title | ZAKUMI SPOT THE DIFFERENCE |
| Brand | KIA MOTORS |
| Product / Service | KIA MOTORS |
| Category | B01. Corporate Information |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Soowan Park | INNOCEAN Worldwide | Group Account Director |
| Julian Kwon | INNOCEAN Worldwide | Account Supervisor |
| Kristi Lheem | INNOCEAN Worldwide | Account Manager |
| Ho-Chul Kim | INNOCEAN Worldwide | Executive Creative Director |
| Yoo Kyung Oh | INNOCEAN Worldwide | Art Director |
| David Park | Naega Grin Girin Greem | Director |
| David Park | Naega Grin Girin Greem | Assistant Director |
By using the official World Cup mascot 'Zakumi', Kia wanted to strengthen brand index by forming brand Sponsorship awareness, build a familiar brand image and generate traffic to Kia's official World Cup Microsite. To help generate traffic a quiz was added to each Zakumi animation ad for viewers to participate in and win a chance to visit and enjoy the World Cup themselves. Through this ad a total of 1,000,000 clicks and more were made to the Zakumi Animation posted on Facebook, Youtube and Kia's microsite in just two months.