| Title | CITYGT |
| Brand | VICROADS |
| Product / Service | ROAD SAFETY |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | JWT Melbourne, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Richard Muntz | JWT Melbourne | Executive Creative Director |
| Harsh Kapadia | JWT Melbourne | Creative |
| Chris Andrews | JWT Melbourne | Creative |
| Keith Nicolas | JWT Melbourne | Deputy Creative Director |
| Prue Tehan | JWT Melbourne | Account Director |
| Matthew Lonergan | JWT Melbourne | Account Manager |
| Daniel King | JWT Melbourne | Director of Digital |
| Paul Tierney | VicRoads | Marketing and Communications Manager |
| Dale Cofield | VicRoads | Road Safety Marketing Consultant |
| Will Monte | Millipede | Director |
| Samuel Baird | Millipede | Developer |
| Jason Rauling | Millipede | Developer |
Talking on the phone while driving is illegal in Australia, yet 80% of young drivers admit they regularly do. VicRoads wanted a new way to engage its young audience by speaking with them through a medium they were interested in and familiar with. So we developed the driving game CityGT. Using world-first technology, people could use their phones to wirelessly connect and play CityGT on the Melbourne Federation Square big screen. While playing, the game is suddenly hijacked by an unexpected phone call, reminding players about the dangers of talking on mobile phones while driving.