| Title | HOARSE WHISPERER |
| Brand | CHEMMART |
| Product / Service | CHEMMART PHARMACY |
| Category | B02. Consumer Products & Services |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | JWT Melbourne, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Richard Muntz | JWT Melbourne | Executive Creative Director |
| Chris Andrews | JWT Melbourne | Creative |
| Scott Glennon | JWT Melbourne | Creative |
| Harsh Kapadia | JWT Melbourne | Creative |
| Keith Nicolas | JWT Melbourne | Creative |
| Nick Child | JWT Melbourne | Digital Lead |
| Kylie Payne | JWT Melbourne | Group Account Director |
After Jimmy Jaques, known as the voice of harness racing in South Australia, lost his voice right in the middle of a call, he literally became a national talking point and internet sensation overnight. Chemmart, a nationwide chemist chain in Australia, jumped on the opportunity by launching a topical banner ad hours after the story broke.