| Title | INDIAN PANGA LEAGUE |
| Brand | VIRGIN MOBILE INDIA |
| Product / Service | MOBILE SERVICES |
| Category | C01. Viral & Email Marketing |
| Entrant | BATES 141 Mumbai, INDIA |
| Entrant Company: | BATES 141 Mumbai, INDIA |
| Advertising/Web Design Agency: | BATES 141 Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| sonal Dabral | Bates 141 | Chief Creative Officer |
| Russell Barrett | Bates 141 | Executive Creative Director |
| Nikhil Panjwani | Bates 141 | Copy Writer |
| Karuna Sagar Sridharan | Bates 141 | Copy Writer |
| Manish Darji | Bates 141 | Art Director |
| Kunal Sawant | Bates 14 | Art Director |
| Vivek Kakkad | Curious Films | Director |
Indian Premier League (IPL) – the Twenty20 format of cricket – is the biggest event in India that features 8 state teams. During the IPL season, Virgin Mobile wanted to advertise its lowest inter-state call rates. We did this by creating India Panga League (Panga: a hindi word for taking potshots at someone). This ‘League’ featured verbal battles between 8 passionate cricket fans from 8 states, over inter-state calls. We created 105 such verbal battles that went online everyday during the 45-day long event. Each film was provocative, and accessible on www.indianpangaleague.in, facebook, and other social media sites.