| Title | AMAZING BEES - THE INCREDIBLE FLYING LAPTOP |
| Brand | LENOVO WORLDWIDE MARKETING SERVICES |
| Product / Service | THINKPAD T400 |
| Category | C01. Viral & Email Marketing |
| Entrant | BLAZAR Gurgaon, INDIA |
| Entrant Company: | BLAZAR Gurgaon, INDIA |
| Advertising/Web Design Agency: | BLAZAR Gurgaon, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Ramraaj Raghunathan | Blazar | Account Manager (Conceptualiser) |
| Kunal Gandhi | Blazar | Account Manager |
| Nitin Krishnamurthy | Alamara Films | |
| Kishore | Alamara Films | Video Director |
Blazar was tasked to come up with an idea to highlight the lightweight characteristics of Lenovo ThinkPads. A video viral was conceptualized which communicated the stated objective in lighter vein through a funny but “viralable” element. The video was seeded and promoted across major publishing platforms such as YouTube, Metacafe, Daily Motion etc. The concept proved to be the winner with people commenting extensively across social platforms and sharing with friends. The Results Over 1 million worldwide views