| Title | MINIFESTO 2010 |
| Brand | BMW GROUP ASIA |
| Product / Service | AUTOMOBILE EVENT FOR MINI |
| Category | B02. Consumer Products & Services |
| Entrant | KINETIC SINGAPORE, SINGAPORE |
| Entrant Company: | KINETIC SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | KINETIC SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Pann Lim | Kinetic Singapore | Executive Creative Director |
| Jonathan Yuen | Kinetic Singapore | Creative Director |
| Jonathan Yuen | Kinetic Singapore | Art Director |
| Jonathan Yuen | Kinetic Singapore | Designer |
| Edwin Toh | Kinetic Singapore | Programmer |
| Jac Goh | Kinetic Singapore | Account Servicing |
MINI cars’ go kart-like qualities make traversing and handling of the twists and turns on roads a breeze. At the MINIFESTO 2010, an official MINI festival, the highlight of the event was the driving circuit where participants put MINI cars’ maneuverability to the test. The experiential nature of the banner resonates MINI cars’ renowned go-kart qualities and incredible handling.