| Title | JAVA TEA PARTY |
| Brand | OTSUKA FOODS CO. |
| Product / Service | JAVA TEA STRAIGHT |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Takeshi Mizukawa | DENTSU | Executive Director |
| George Sugitomo | DENTSU | Creative Director |
| Toshiaki Fukui | DENTSU | Art Director |
| Kazuhisa Suzuki | DENTSU | Technical Producer |
| Yuichiro Nakajima | Amana Interactive | Producer |
| Uroku | VDA | Photographer |
The iPad was justed launched in Japan, and the first to buy them were the Apple fans who already loved and had an iPhone. So we created the world’s first free app “JAVA TEA PARTY”, which connects the iPad and iPhone together. The iPhone turns into a “JAVA TEA STRAIGHT” bottle and the iPad into an empty glass. By tilting the iPhone bottle the iPad glass starts flowing with “JAVA TEA STRAIGHT” like magic. A simple entertainment Apple fans will share with many, creating viral communication. Downloaded Applications: 15,000 in 10 days Times Played: 82,000 in 10 days