Title | ALL STAR WEEKEND - GAME CHANGER DIGITAL |
Brand | ADIDAS INTERNATIONAL |
Product / Service | SPORTSWEAR- BASKETBALL |
Category | C01. Viral & Email Marketing |
Entrant | 180 AMSTERDAM, THE NETHERLANDS |
Entrant Company: | 180 AMSTERDAM, THE NETHERLANDS |
Advertising/Web Design Agency: | 180 AMSTERDAM, THE NETHERLANDS |
Credits |
Name | Company | Position |
---|---|---|
Matthew Atkatz | 180 Amsterdam | Executive Creative Director |
Dan Brooks | 180 Amsterdam | Art Director |
Ian Bauer | 180 Amsterdam | Technical art director |
Stacey Lee | 180 Amsterdam | Copywriter |
Diogo Tovar, Tiago Varandas | 180 Amsterdam | Designers |
Thijs Vrij | 180 Amsterdam | Digital Producer |
Arnaud Ronquillo | 180 Amsterdam | Digital project Manager/ producer |
Peter Bassett | 180 Amsterdam | Digital Producer |
Andrew Scanlon | 180 Amsterdam | Technology Director |
Ezra Scherpenzeel | 180 Amsterdam | Developer |
Thomas Johnson | 180 Amsterdam | Release Engineer |
Lydia Daly | 180 Amsterdam | Digital Planner |
William Gelner | 180 LA | Executive Creative Director |
Gavin Milner, Grant Holland | 180 LA | Creative Directors |
Peter Cline | 180 LA | Head of Production/Managing Partner |
David Emery | 180 LA | Senior Producer |
Eric Helin, Tom Hamling | 180 LA | Copywriter |
Erwin Federizo | 180 LA | Art Director |
The viewer can help NBA All-Star Dwight Howard get Stronger, Lighter and Faster for All-Star Weekend 2010. Adidas innovated the YouTube player with new video functionality so fans could engage with never before seen video of Dwight in a truly interactive way. In one film they could control his vertical via a video based gaming experience, or watch him attack the rim from multiple angles by toggling the arrow keys as the video played. To reward fans for sharing the videos, a unique player bar was developed to unlock more Dwight video content based upon view count.