Title | ENGINE-DRIVEN FREE KICKER CASTROL ICHI-GO |
Brand | BP CASTROL |
Product / Service | CASTROL EDGE ENGINE OIL |
Category | A02. Consumer Products |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Nobuhisa Ishizuka | Ogilvy & Mather Japan | Planner |
Natsuko Shimizu | OgilvyOne Japan | Producer |
Kaori Mochizuki | OgilvyOne Japan | Art Director |
Akihito Abe | OgilvyOne Japan | Creative Director |
Atsushi Hashimoto | Yama | Designer |
Kazuki Nakata | Yama | Flash Developer |
Tadakazu Oda | FISH GROVE | Programmer |
Shojiro Nakaoka | Bitztream | Sound Designer |
Satoko Takada | Ogilvy & Mather Japan | Copywriter |
Genjiro Wakayama | Ogilvy Action Japan | Account Manager |
Kogoro Kurata | Castrol Ichi-GO Creator and Constructor | |
Yusuke Kitani | Kaibutsu | Construction Project Manager |
Takako Narumi | Zeal Associate Corporation | Event Operation |
Kentaro Tsubouchi | Sunny Side Up inc. | PR |
Chika Tsukamoto | Sunny Side Up inc. | PR |
Satoshi Shinjin | catchball Inc. | Online Promotion |
Castrol became an official sponsor of FIFA World Cup 2010 South Africa. We set off on the development of “Castrol Ichi-GO,” a free kicking machine powered by engine. Kicking beyond 200km/hr was our goal, which would be the world’s fastest free kick by a machine. This is a live documentary featuring the whole story, from the laborious development of the machine which was perceived to be impossible to create, up to achieving a world record.