Title	PHONEBOOK – POPO and MOMO Ride! Ride! –
Client	KODANSHA
Product / Service	PHONEBOOK
Category	C02. Interactive Tools & Applications, including mobile advertising
Entrant	DENTSU Tokyo, JAPAN
Entrant Company:	DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:	DENTSU Tokyo, JAPAN
Credits

Credits

Name	Company	Position
KISHI, Yuki	DENTSU	Executive Creative Director
WATANABE., Saori	DENTSU	Creative Director
KUROSU, Masaharu	DENTSU	Art Director
MURAI, Yosuke	DENTSU	Copywriter
FUKATSU, Takayuki	Art & Mobile	Programing Director / Programmer
MORI, Takuma		Programmer
KISHIRO, Shinya	ROBOT COMMUNICATIONS	Chief Producer
MATSUMOTO, Takahiro	ROBOT COMMUNICATIONS	Producer
KAWASAKI, Yasuhiro	ROBOT COMMUNICATIONS	Producer
MASUMOTO, Emi	ROBOT COMMUNICATIONS	Animation Producer
ITOH, Maki	ROBOT COMMUNICATIONS	Animation Production Manager
TANAKA, Tomoko	ROBOT COMMUNICATIONS	Planning Director
SUGISAKI, Takashi		Animator
MITO, Koji	aiin CO.	Sound Producer
SASAKI, Hideaki	ONPa	Sound Effect Designer

Brief Explanation

Although iPhone has increasing number of users in the world, it’s generally used by business person for his/her own sake. Our “Phone Book” project has started by challenging to make it into the communication tool between parent and child. All you have to do is to set parent’s iPhone in the child’s book to enjoy it together, which creates new parent-child communication around mobile phone.