Brief Explanation

Lipton approached us with a problem : no one was reading their brand guidelines. However, when was the last time anyone got excited by brand guidelines? We created something completely unheard of brand guidelines that are actually fun and engaging. Firstly, a metal suitcase was sent to every Lipton brand manager across Asia Pacific. Inside, was a stack of cash and an iPod Touch, pre-loaded with the Lipton guidelines and `lipton Millionaire' a fun, interactive app that challenges their knowledge of the Lipton brand. This gave brand managers a chance to win a million dollars in virtual sales to show that they truly understand the brand.