| Title | THE MOST BORING BANNER IN THE WORLD: GIRLFRIEND |
| Brand | NISSAN MOTOR CO. |
| Product / Service | JUKE |
| Category | B02. Consumer Products & Services |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tomoki Harada | TBWA\HAKUHODO | Creative Director |
| Keiichi Motoyama | HAKUHODO | Interactive Planner |
| Taku Tsuboi | HAKUHODO | Interactive PIanner/Copywriter |
| Nobuhiro Arai | HAKUHODO | Interactive PIanner/Copywriter |
| Satoshi Suzuki | TBWA\HAKUHODO | Account Supervisor |
| Ryosuke Oohata | TBWA\HAKUHODO | Account Executive |
| Ryosaku Yoshimoto | Hakuhodo DY Media Partners | Media Producer |
| Atsunori Sakamoto | TBWA\HAKUHODO | Media Producer |
| Takuya Odashima | TBWA\HAKUHODO | Media Planner |
| Takeshi Terai | livedoor | Media Producer |
| Yusuke Nakata | Digital Advertising Consortium | Media Producer |
| Akio Kikuchi | Digital Advertising Consortium | IT-Specialist |
| Kazuki Fuse | eyeblaster | Technical Support |
| Mineko Nakagawa | puzzle inc. | Producer |
| Kenta Segawa | spicebox, inc. | Web Producer |
| Go Sato | FORK CORPORATION | Web Creative |
| Yumi Takada | FORK CORPORATION | Web Creative |
| Sayaka Eiguchi | HAKUHODO PRPDUCT'S | Movie Director |
| Kosuke Orimo | HAKUHODO PRPDUCT'S | Movie Producer |
| Yuma Kimura | HAKUHODO PRPDUCT'S | Movie Producer |
A banner ad to communicate the concept of Nissan Juke, “stimulation.” Based on the insight that the more bored people get, the more stimulation they want, we created a banner ad of a woman’s boring talk that runs as long as 10 hours. At around the time when users get bored, a visual of Juke and the message “Escape from boredom” appear on the banner. With a click on it, they can escape into an stimulating Juke website.