THE MOST BORING BANNER IN THE WORLD: BOSS

TitleTHE MOST BORING BANNER IN THE WORLD: BOSS
BrandNISSAN MOTOR CO.
Product / ServiceJUKE
CategoryB02. Consumer Products & Services
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:TBWA\HAKUHODO Tokyo, JAPAN
2nd Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Credits

Credits

Name Company Position
Tomoki Harada TBWA\HAKUHODO Creative Director
Keiichi Motoyama HAKUHODO Interactive Planner
Taku Tsuboi HAKUHODO Interactive PIanner/Copywriter
Nobuhiro Arai HAKUHODO Interactive PIanner/Copywriter
Satoshi Suzuki TBWA\HAKUHODO Account Supervisor
Ryosuke Oohata TBWA\HAKUHODO Account Executive
Ryosaku Yoshimoto Hakuhodo DY Media Partners Media Producer
Atsunori Sakamoto TBWA\HAKUHODO Media Producer
Takuya Odashima TBWA\HAKUHODO Media Planner
Takeshi Terai livedoor Media Producer
Yusuke Nakata Digital Advertising Consortium Media Producer
Akio Kikuchi Digital Advertising Consortium IT-Specialist
Kazuki Fuse eyeblaster Technical Support
Mineko Nakagawa puzzle inc. Producer
Kenta Segawa spicebox, inc. Web Producer
Go Sato FORK CORPORATION Web Creative
Yumi Takada FORK CORPORATION Web Creative
Sayaka Eiguchi HAKUHODO PRPDUCT'S Movie Director
Kosuke Orimo HAKUHODO PRPDUCT'S Movie Producer
Yuma Kimura HAKUHODO PRPDUCT'S Movie Producer

Brief Explanation

A banner ad to communicate the concept of Nissan Juke, “stimulation.” Based on the insight that the more bored people get, the more stimulation they want, we created a banner ad of a woman’s boring talk that runs as long as 10 hours. At around the time when users get bored, a visual of Juke and the message “Escape from boredom” appear on the banner. With a click on it, they can escape into an stimulating Juke website.