Title | SKY COMIC PROJECT |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS FOOTBALL |
Category | A01. Corporate Information |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Senior Creative Director |
Hideyuki Tanaka | TBWA\HAKUHODO | Associate Creative Director |
Hirofumi Nakajima | TBWA\HAKUHODO | Senior Art Director |
Katsuhiro Shimizu | TBWA\HAKUHODO | Senior Art Director |
Haruhito Nisawadaira | TBWA\HAKUHODO | Art Director |
Keisuke Shimizu | TBWA\HAKUHODO | Designer |
Masaharu Kumagai | TBWA\HAKUHODO | Copy Writer |
Taro Sato | TBWA\HAKUHODO | Account Director |
Shintaro Takeuchi | TBWA\HAKUHODO | Digital Planner |
Jun Ino | Formes | Interactive Art Director |
Keitaro Takahashi | Formes | Technical Director |
Shunsuke Ohba | Formes | Flash Developer |
TERU | mashcomix | Illustrator |
Atsushi Shimomura | Sosa. | Sound Designer |
Kentaro Kinoshita | Monster Ultra | Producer |
Makiko Okada | Monster Ultra | Producer |
Hideki Harada | Monster Ultra | Production Manager |
Mona Yamamoto | Monster Ultra | Production Manager |
Ippei Watanabe | Cocoon | Behind-the-scenes Producer |
Hiromi Watanabe | Behind-the-scenes Director |
Sky Comic project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to website where the entire story comes together. The website includes Behind-the-scenes videos as well as photos of the teamwork that went into the project. Fans who couldn't be at the event participated by sending messages from their PCs, mobile phones, and Twitter, which were included in the website's word balloon feed to become part of the comic.