| Title | HEINEKEN STAR EXPERIENCE |
| Brand | GUINESS ANCHOR BERHAD |
| Product / Service | FACEBOOK CONNECT WEBSITE |
| Category | C01. Viral & Email Marketing |
| Entrant | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Entrant Company: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jeffrey Tang | Immerse Communications | Business Director |
| Kerry Khoo | Immerse Communications | Creative Director |
| Sonny Soh | Immerse Communications | Tehnical Director |
| Tan Kok Huat | Immerse Communications | Senior Art Director |
| Wong Chen Li | Immerse Communications | Designer |
| Chris Tan | Immerse Communications | Senior Developer |
| Desmond Kiu | Group M | Senior Manager |
| Matthew Pak | Mindshare | Executive, The Exchange |
| Poh Huai Bin | Group M | Planner |
The Heineken Star Experience was a viral campaign which aimed to generate awareness of Heineken's sponsorship of the prestigious UEFA Champions League football tournament as well as put users in the middle of all the football action and glamour centered around the game. A multi-layered "penalty shoot-out" website with Facebook Connect was developed to engage users to challenge their Facebook friends by shooting goals into their goal post. This led to thousands of users "scoring and stealing" points from one another. Through this campaign, Heineken Malaysia was able to double its Facebook profile fans from 37,000 fans to over 77,000.