| Title | 10MM |
| Brand | SMART COMMUNICATIONS |
| Product / Service | 10MM MOVEMENT |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Entrant Company: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Advertising/Web Design Agency: | TRIBAL DDB Taguig City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Daffy May Jonson | Tribal DDB | Executive Creative Director |
| Arne Reodique | Tribal DDB | Art Director/Digital Services Head |
| Tina Gerolaga | Tribal DDB | Digital Producer |
| Chewy Chua | Tribal DDB | Managing Partner |
The 10 Million Movement seeks to enlist 10 Million Commitments from Filipinos to take positive action to help address the environmental crisis. In the site, a green thumbprint represents a person’s commitment to lessen his carbon footprint. To push the idea further, the green thumbprints are placed on barren trees to bring it back to life. After leaving your mark on the site, you can share this commitment on your social network . To date, the site has gotten more than 12 million commitments