Title | NIKEID GENERATOR HARAJUKU |
Brand | NIKE JAPAN |
Product / Service | NIKE HARAJUKU (FLAGSHIP STORE) |
Category | A02. Consumer Products |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Shunsuke Kakinami | beacon communications | Communications Director, Planner, Producer |
Satoshi Inoue | beacon communications | Account Director |
Kazz Ishihara | beacon communications | Art Director |
Shuhei Tsuji | beacon communications | Copywriter |
Rhizomatiks | Production Company | |
Seiichi Saito | Rhizomatiks | Creative Director, Producer |
Satoshi Horii | Rhizomatiks | Flash Developer, Motion Designer |
Hiroyasu Kimura | Rhizomatiks | Designer, Illustrator |
Root Communications | Production Company | |
Toru Terashima | Root Communications | Technical Director |
Tsuyoshi Tanaka | Root Communications | Programmer |
Yosuke Toyoura | NIKE Japan | Client Supervisor |
The concept is “From Nike HARAJUKU to the world”. To drive online & offline traffic to Nike HARAJUKU (the first premium flagship store in Japan), 'NIKEiD. GENERATOR - HARAJUKU', which was launched as a website device and as a retail device, spreads Harajuku color inspirations to the world. This device instantly captures colors of you with web cam to transforms into your original colored shoe, which you can spread to the world with online widgets plus your original sticker available at the retail. Further, you are seamlessly connected to NIKEiD site for customizing and purchasing your original pair.